Cannabis Dispensary Workflow SOP

This Standard Operating Procedure defines the core process for building and optimizing websites for Cannabis Dispensaries. This is based on established best practices from our portfolio (Green ST Dispensary, Blaze-N-Bake, Re-Up Muskogee).

1. Compliance & Legal Requirements

• Age Verification Modal: Mandatory implementation of a 21+ (or 18+ depending on state medical laws) age gate overlay on initial site load. This must block content access until verified.
• Regulatory Disclaimers: Ensure required state health warnings and license numbers are clearly visible, typically in the global footer.

2. E-Commerce & Menu Integration

• Menu System: Implement robust menu routing (e.g., /shop, /menu). If integrating with a 3rd-party provider (Dutchie, Jane, Weedmaps), ensure the iframe or API integration is responsive and seamless.
• Product Categorization: Ensure clear top-level categories (Flower, Edibles, Concentrates, Pre-rolls, Topicals, Accessories).

3. Brand & Lifestyle

• Vibe/Atmosphere Sections: Dispensaries sell an experience. Include lifestyle imagery, “Vibe” sections, and premium aesthetics (e.g., dark modes with neon accents, or clean/modern clinical looks for medical focused).
• Newsletter / VIP Club: Implement high-converting modals or inline forms to build SMS/Email lists for daily drops, vendor days, and VIP discounts.

4. Local SEO & Mobile Optimization

• Hours & Location prominence: The header and mobile footer must immediately provide Directions and Current Status (Open/Closed).
• LocalBusiness Schema: Inject JSON-LD local business schema noting the specific dispensary category.
• Mobile-First Footers: Implement the 3-button Sticky Mobile Footer (Call, Menu/Shop, Directions).