Case Study

Local-First SEO Campaigns

SEO workflows built for local businesses — citation consistency, AI-ready content, and measurable foot traffic signals.

  • Astro
  • n8n
  • Google Search Console
  • seo
  • local
  • marketing

Context

Local businesses don’t need generic SEO playbooks. They need campaigns tied to geography, service area, and how real customers search on maps and voice assistants.

Campaign framework

Each local-first SEO engagement follows three phases:

Discovery

  • Competitor gap analysis in target ZIP codes
  • Citation audit across GBP, Apple Business Connect, and directories
  • Search intent mapping for “near me” and service-specific queries

Execution

  • On-page schema (LocalBusiness + service types)
  • Location landing pages with unique, non-duplicated copy
  • Review velocity strategy and UTM-tracked map CTAs

Measurement

  • GSC position tracking by geo-modifier
  • GA4 events for call, direction, and form actions
  • Monthly citation consistency checks

Results pattern

Clients typically see improved map pack visibility within 60–90 days when NAP consistency and on-page signals align.